Hot & Crafted

Client: Hot & Crafted
Role: Art Director, Designer

Hot & Crafted was established in 2003. It was a donut dynasty in dire need of a makeover, so they kindly asked us to rescue them and bring some much-needed pizzazz to their brand. Being the generous geniuses we are, we decided to make them the envy of the donut world. Our journey began with the creation of a key visual starring a truly exceptional donut. This donut was no ordinary pastry; it had personality oozing from its sugary pores, just like the new owner and baker.

When exploring the design of logo lock-up counters, one can draw inspiration from the intricate and delicate counters found in pastries. These pastry counters often feature smooth, rounded shapes and subtle curves that can be creatively mimicked to add a unique and inviting touch to a logo’s overall appearance.