Cannes Lions is the world’s leading festival for advertising, media, technology, and creativity. It is an entirely separate event from the Cannes Film Festival and brings together the brands, agencies, platforms, and industry leaders shaping the future of marketing.
Roku brings executive leaders from Growth Media, Ad Sales, and Content to strengthen relationships with brands, agencies, and partners, showcase our advertising innovation and scale, and create new partnership and revenue opportunities.
This is the Roku event with the most touch points and marketing collateral with 80+ assets created from cups, menus, lollipop signs to large scale wall prints. As creative lead, I shaped the all aspects of this event from concept to design systems.
Merging Brand
& Cannes
Worked with international agencies, as well cross functionally within Roku
to establish a cohesive and fun event.
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Established Art Direction pulling from the 1930s travel posters but with a Roku twist, pulling in our signature purples and Roku city illustration style.
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Worked cross-functionally, providing art direction to brand illustrators to develop our Cannes Lions campaign world.
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Built a scalable design system spanning multiple mediums that integrated illustration, typography, and other visual elements. Developed an event playbook to ensure consistent design execution and alignment across vendors and agency partners.
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Reviewed every element of the event—from cups to guest experiences like the on-site spa—ensuring consistency with our creative direction and alignment with the Roku brand.