Services: Conceptual Design,
Logo Design + Branding, Packaging
Client: Hot & Crafted
Role: Art Director, Designer
Hot & Crafted was established in 2003. It was a donut dynasty in dire need of a makeover, so they kindly asked us to rescue them and bring some much-needed pizzazz to their brand. Being the generous geniuses we are, we decided to make them the envy of the donut world. Our journey began with the creation of a key visual starring a truly exceptional donut. This donut was no ordinary pastry; it had personality oozing from its sugary pores, just like the new owner and baker.
LOGO + BRANDING
When exploring the design of logo lock-up, one can draw inspiration from the intricate and delicate counters found in pastries. These pastry counters often feature smooth, rounded shapes and subtle curves that can be creatively mimicked to add a unique and inviting touch to a logo’s overall appearance.
For out little iconic buddy elements of the design were inspired by sprinkles and glazing drips.
MERCH + PACKAGING + DIGITAL DESIGN
Pulling primary colors and the illustration style from simpler times of our youth, evoking a sense of nostalgia and innocence. Pairing it thoughtfully with funky, modern design elements to create a vibrant and playful visual experience.
