Client: Hot & Crafted
Role: Art Director, Designer
Services: Conceptual Design, Logo Design
Hot & Crafted was established in 2003. It was a donut dynasty in dire need of a makeover, so they kindly asked us to rescue them and bring some much-needed pizzazz to their brand. Being the generous geniuses we are, we decided to make them the envy of the donut world. Our journey began with the creation of a key visual starring a truly exceptional donut. This donut was no ordinary pastry; it had personality oozing from its sugary pores, just like the new owner and baker.
