As a Visual Designer I focused on creating captivating yet clear marketing materials. Working with the Pinterest brand as well as with other brands spanning from home decor to beauty products, creating pins that draw in Pinner’s to explore fun and different products advertised on Pinterest.
Role: Creative Strategy Visual Designer + Art Director
Services: Digital, Production, Conceptual Design
Brands: Pampers, Hair.com, Dove, Godiva, Swiffer, Covergirl, Native, Walgreens
pin creation workshops
PRESENTER / strategists / Lead Designer
240b +
Saved Pins
~335m+
global Monthly active Users
Co-leaded Pin Creation workshops, where I have been instrumental in educating advertisers on Pinterest best practices. Through my expertise, I actively assisted these advertisers in understanding the intricacies of creating pins that are not only visually appealing but also strategically effective in reaching their target audience.
In my role, I worked closely with various teams within the organization, including sales, strategists, and branding teams. By collaborating cross-functionally, we ensure a comprehensive approach to pin creation that aligns with our clients' overall marketing objectives.
One of the key aspects of my role was to create mock pins that showcase our clients' brands in best-in-class examples for Pinterest creative strategy. These mock pins serve as a tangible representation of our clients' brand messages, capturing the essence of their identity while leveraging the power of effective design and storytelling. By staying up-to-date with the latest trends and techniques, I ensured that the pins we created are at the forefront of innovation, making a lasting impact in the ever-evolving world of digital advertising.
Worked with great brands : it Cosmetics, Godiva, Dove, Hair.com, Mazda, Essie, Pampers, Jet-Puffed, Lull, Swiffer, to name a few
mock pin ads
Art director / Lead designer
Collaborating with colleagues to strategize creative solutions for advertising on Pinterest.
Created fun and innovative designs for the different verticals
product mocks
LEad Designer
Shopping Experience
Pin extension, this was used in sales decks to showcase what the product this particular product can do. Home page.
inner pages
This allows the user to dive deeper into the site
pinterest shop
Lead Designer
women conference 2019
Art Director / Lead Designer
Annual Women@ Conference in a company wide conference promoting women. It includes guest speakers and labs for women and women allies. The theme 2019’s conference was Women inspiring women. Artwork included illustrations of inspiring pinterest employees. I created the look + feel then directed designers in creating assets included swag (bag, notebook, pens, stickers) stage decal, posters and keynote presentation.
women conference 2020
Art Director
Pinside-Out
Branding for mental health social club : @pinterest (Designer + Art Director)
presentation design + workshops + playbooks
examples upon request
Worked cross functionally with multiple departments on educational workshops.
Collaborating with colleagues to strategize creative solutions for individual brands on Pinterest.
RESTAURANT takeout Guide (Art Director)
Collaborated with lead creative strategist to create a restaurant playbook that tied in design and stats to ensure that we captivated the reader. In collaboration, we merged design and data, creating a captivating playbook.
