Roles:
Creative Strategy,
Visual Designer +Art Direction
Brands:
Pampers, Hair.com, Dove, Godiva,
Swiffer, Covergirl, Native, Walgreens
As a Visual Designer, I focused on creating captivating yet clear marketing materials. Working with the Pinterest brand as well as with other brands spanning from home decor to beauty products, creating pins that draw in Pinner's to explore fun and different products on Pinterest.
pin creation workshops
PRESENTER / STRATEGIST / LEAD DESIGNER
Co-lead Pin Creation workshops, where I was instrumental in educating advertisers on Pinterest best practices. Through my expertise, I actively assisted these advertisers in understanding the intricacies of creating pins that are not only visually appealing but also strategically effective in reaching their target audience.
In my role, I worked closely with various teams within the organization, including sales, strategists, and branding teams.
By collaborating cross-functionally, we ensure a comprehensive approach to pin creation that aligns with our clients' overall marketing objectives.
One of the key aspects of my role was to create mock pins that showcase our clients' brands in best-in-class examples for Pinterest creative strategy. These mock pins served as a tangible representation of our clients' brand messages, capturing the essence of their identity while leveraging the power of effective design and storytelling. By staying up to date with the latest trends and techniques, I ensured that the pins we created are at the forefront of innovation, making a lasting impact in the ever-evolving world of digital advertising.
Worked with great brands : it Cosmetics, Godiva, Dove, Hair.com, Mazda, Essie, Pampers, Jet-Puffed, Lull, Swiffer, to name a few
mock pin ads
ART DIRECTOR / LEAD DESIGNER
Collaborating with colleagues to strategize creative solutions for advertising on Pinterest.
Created fun and innovative designs for the different verticals.
Pinside-Out
BRANDING FOR MENTAL HEALTH SOCIAL CLUB : DESIGNER + ART DIRECTOR
Collaborated with PinSide-Out, an internal mental health club, to design a vibrant and engaging logo that
embodies the spirit of mental wellness. In addition to the logo, created a range of swag items and internal
social media posts to foster awareness and celebrate mental health and the importance of caring for the mind.
This initiative aimed to promote a positive culture around mental health within the organization.
playbooks
RESTAURANT TAKEOUT GUIDE : ART DIRECTOR + LEAD DESIGNER
Collaborated closely with the lead creative strategist to develop a comprehensive restaurant playbook that
seamlessly integrated design elements and data-driven insights to effectively engage and captivate the reader.
