Role: Creative Strategy Visual Designer + Art Director
Services: Digital, Production, Conceptual Design
Brands: Pampers, Hair.com, Dove, Godiva, Swiffer, Covergirl, Native, Walgreens

As a Visual Designer I focused on creating captivating yet clear marketing materials. Working with the Pinterest brand as well as with other brands spanning from home decor to beauty products, creating pins that draw in Pinner’s to explore fun and different products advertised on Pinterest.

Co-lead Pin Creation workshops, where I was instrumental in educating advertisers on Pinterest best practices. Through my expertise, I actively assisted these advertisers in understanding the intricacies of creating pins that are not only visually appealing but also strategically effective in reaching their target audience.

In my role, I worked closely with various teams within the organization, including sales, strategists, and branding teams. By collaborating cross-functionally, we ensure a comprehensive approach to pin creation that aligns with our clients' overall
marketing objectives.

One of the key aspects of my role was to create mock pins that showcase our clients' brands in best-in-class examples for Pinterest creative strategy. These mock pins served as a tangible representation of our clients' brand messages, capturing the essence of their identity while leveraging the power of effective design and storytelling. By staying up to date with the latest trends and techniques, I ensured that the pins we created are at the forefront of innovation, making a lasting impact in the ever-evolving world of digital advertising.

Site and quiz mocks

Art director / Lead designer