angelica reynolds
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Apple

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Client: Apple
Role: Visual Content Designer
Services: Digital, Production, Conceptual Design

Apple’s Visual Content Designers focus on creating captivating yet clear editorial art. Luring users to explore Apple’s uniquely curated Musical Artist, Movies, Books, Audiobooks and Apps featured on Apple’s services (iTunes).  

 

apple music

Senior Visual Designer

 
 

apple+

senior Visual DESIGNER

Case Study Justice League Store Takeover

Provided Art

The purpose of creating this store takeover was to feature Justice League in Mexico and the UK. Drawing the audience attention to this title, inviting them to click and explore rental or purchasing options. With this piece, art from the studio was provided, but much of it included the characters merged together or missing shoulders and limbs. For this set I clipped out the characters used elements provided to create a background that resulted in a cohesive set.

Art Created

 
 

Key art was meticulously recreated to bring forth a truly captivating and immersive cinematic look and feel, while fitting in a seamless template. However, it should
be noted that at times, the provided art was flattened and harshly cropped, posing a unique challenge for us. Despite these obstacles, we persevered and poured
our utmost effort into meticulously restoring and enhancing the artwork, ensuring that every detail was brought to life with unparalleled precision and vibrancy.

 

apple bookstore

senior Visual Desinger

 
 

As book art will not fit with in the template of the store art was recreated with key features of the books to ensure there is recognizability yet still seamle

 

placemat

book store | les victorieuses

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The goal in this promotion was to bring attention to a very anticipated book of Laetitia Colombani "Les Victorieuses" in the France Books Store.

My explorations This books talks about the main character discovering herself through working for a charity helping women from different backgrounds learning to appreciate her writing skills. Both of these themes were explored.

The direction that was chosen was extending the background bringing the silhouettes to the background, representing the women she grew emotionally from.

 
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